william lutz

Tue, 2013-01-29 11:47Jim Hoggan
Jim Hoggan's picture

Ethical Oil Doublespeak Is Polluting Canada's Public Square

“Like any other tool, language can be abused, used not to build but to destroy, not to communicate but to confuse, not to clarify but to obscure, not to lead but to mislead.” 
- William Lutz⁠

Retired American linguist Dr. William Lutz spent much of his career at Rutgers University studying how language is abused in public conversations. He pointed to government and industry as the worst offenders in a practice known as Doublespeak, which Lutz described as “language designed to evade responsibility, to make the unpleasant appear pleasant … language that pretends to communicate but really doesn’t. Language designed to mislead while pretending it doesn’t.” 

Dr. Lutz worried that doublespeak has invaded public discourse about important issues. When killing innocent men, women and children is called 'collateral damage', torture becomes 'enhanced interrogation' and the dirtiest fossil fuel becomes 'Clean Coal', public conversations lose meaning. We struggle to make sense of things. These euphemisms sanitize language and steer important issues below the public’s radar. 

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