This week, under questioning from opposition MPs, Natural Resources Minister Joe Oliver confirmed that his department intends to spend up to 16.5 million dollars on advertising in the upcoming year. Further details on how this taxpayer-funded PR campaign for Canada's natural resources will be run were lacking.
Mike De Souza writes for Canada.com, that Oliver “also declined to provide specifics on a training program, worth up to $500,000, for his department's scientists and other officials, 'designed to help them communicate with the public and to do so in a way that is accessible to the public.'”
Speaking to a special committee studying spending estimates in the House of Commons on Tuesday evening, Oliver confirmed that much of the advertising would be focused on promoting the proposed TransCanada Keystone XL pipeline linking Albertan tar sands oil to refineries on the Texas Gulf Coast.
This is a guest post by Seth Godin, originally published on Seth's Blog.
Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing.
Midgley is responsible for millions of deaths. Not directly, of course, but by, “just doing his job,” and then pushing hard to market ideas he knew weren't true—so he and his bosses could turn a profit.
His first mistake began when he figured out that adding lead to gasoline appeared to make cars perform better. At the time, two things were widely known by chemists: 1. Adding grain alcohol to gasoline dramatically increases octane and performance, and 2. Ingesting or sniffing lead can lead to serious injury, brain damage and death.
The problem for those that wanted to be in the gasoline business was that grain alcohol wasn't cheap, and the idea couldn't be patented. As a result, the search was on for a process that could be protected, that was cheaper and that could open the door for market dominance. If you own the patent on the cheap and easy way to make cars run quieter (and no one notices the brain damage and the deaths) then you can corner the market in a fast-growing profitable industry…
In the first part of this article, I described what specific challenges the climate movement faces when confronting its own limiting tendencies as well as industry funded public relations campaigns. In this second part I outline what I think are four essential ways the climate movement must evolve in order to overcome these obstacles.
FIRST, we must become a lot more political, in the sense that it’s fundamentally the laws, policies, and agreements that shape our greater society and economy. And it’s our society and economy which are the foundations of our personal lifestyles. What is available, affordable, practical, and possible in our lifestyles is largely a product of the society in which we live – what clean energy sources exist at what price relative to dirty energy, how available public transit is, how well or poorly our cities are designed for walking, cycling, and accessing our needs, how energy efficient our buildings are, and so on.
No individual is an island unto himself; the way we live is fundamentally shaped by the economy and society in which our lifestyles are nested.
In last week's State of the Union address, President Obama reiterated his vision for clean energy and urgent action on global warming. With TransCanada’s Keystone XL tar sands pipeline on the frontlines and looking threatened, oil industry supporters are suddenly desperate to look like the environmental and climate risks of the tar sands are under control.
But there’s a massive credibility gap as Canada’s contribution to global warming is spiralling out of control, with the reckless expansion of the tar sands.
We’ve always believed that actions speak louder than words. So while the oil industry and government embark on a pro-tar sands PR campaign, let’s look at how Canada has behaved on climate action and the environmental risks of the tar sands.
After years of apathy and political inertia, North America’s climate sustainability movement has found itself in the midst of a timely resurgence, as is evident by the recent massive expansion of Bill Mckibben's 350.org movement against the Keystone XL pipeline.
With climate change regaining its footing as a central political issue, now is the time to pressure governments to enact the needed laws, policies, and agreements required to curtail runaway global warming. But unless the moment is seized right, climate action will be stymied again – and there is no time to wait for another opportunity.
During his State of the Union address on February 12, 2013, US President Barack Obama stated:
“For the sake of our children and our future, we must do more to combat climate change…We can choose to believe that Superstorm Sandy, and the most severe drought in decades, and the worst wildfires some states have ever seen were all just a freak coincidence. Or we can choose to believe in the overwhelming judgment of science – and act before it’s too late.”
Recent studies project that the Earth’s average temperature is on course to rise over four degrees this century, far beyond the two degree rise when “runaway” global warming kicks-in due to positive feedbacks that make it extremely difficult to halt.
Companies responsible for two separate oil spills in Alberta failed to provide adequate oversight for their operations, according to federal government documents released by Environment Canada through Access to Information legislation.
The documents detail how Devon Canada and Gibson Energy violated environmental laws, including the federal Fisheries Act, when their operations cause two oil spills into fish-bearing waterways in 2010.
Gibson Energy, a midstream pipeline operator, spilled a few hundred litres of oil into an Edmonton creek after failing to properly abandon an unused pipeline. According to a warning letter issued to the company from Environment Canada, “Gibson Energy ULC made a business decision to keep the Kinder Morgan lateral full of crude oil and to not purge it with nitrogen.”